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Google To Add More Social Analytics
Google announced today that they intend to add more social measurement tools to Google Analytics in the near future. The announcement was meant as a heads up that these tools are in the pipeline. There...
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Social Media Predictions for 2012
It’s difficult to make predictions in an industry where things change on a daily basis and new sites become popular out of nowhere (raise your hand if you knew the word “Pinterest” six months ago, and...
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How Franchises Can Measure Geo-social Campaigns
Everyone is deeply connected to their local community and the businesses within that community. These local stores are part of our daily lives—grabbing coffee at a café on the way to work, meeting for...
View ArticleSXSW Insights from the Eyes of a Social Media Planner
I’ve spent the last few days trying to let all the learning from this year’s SXSW sink in. I was hoping to come away from the conference with one grand idea that would permeate all of the social media...
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Google+ Local Pages Launched Today
(Updated) Today, Google launched Google+ Local, converting much of the Place Page data into Google+ Pages. This change makes Google+ more important for every brand’s digital marketing efforts, and...
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How to Make Your Blogs Stand Out in Search Results
You’re already creating killer blog content, incorporating high-volume keywords throughout, optimizing social media sharing buttons and syndicating content through various online channels. How else can...
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12 Tumblr Tips for Your Brand
We’ve been getting a lot of questions about Tumblr lately, and with the announcement of an analytics platform being fully released in November, we thought it was time to provide some tips and best...
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Location3’s Roundup of CES 2013
It is the beginning of a new year, which means Las Vegas welcomes thousands of people to the International Consumer Electronics Show, the world’s largest tradeshow for consumer technology and America’s...
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Facebook Graph Search: Finally A Real Threat to Google?
Yesterday, Facebook announced the release of Graph Search, which will allow users to search Facebook using personalized, social data. If you’re looking to find a local restaurant that is recommended by...
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Optimizing Business Pages for Facebook Graph Search
To piggy back on Angie’s article yesterday about the launch of Facebook Graph Search, I wanted to provide a little more information specific to how to give your business and place pages their best...
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Google+ Brand and Personal Page Updates
Google has begun rolling out some formatting updates and other profile changes to Google+ today, as indicated by Google+ Product Manager Sara McKinley. According to Sara’s Google+ post, the following...
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Facebook Revamps Newsfeed
On Thursday, March 7 Facebook announced some major changes to newsfeed. It’s the first major renovation of the service since Timeline was released last March. These changes are designed to get people...
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Yes, and…Comedy and Digital Marketing at SXSW
If you’re familiar with improv comedy you know the phase “yes and.” It’s meant to keep the flow of the skits moving along smoothly through potentially awkward transitions. I’ve been hearing this...
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Facebook Launches Partner Categories for Ads
photo credit: greekadman via photopin cc Facebook launched a new targeting feature last week—Facebook Partner Categories—which will allow brands to reach users based on their activity across the web...
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#AboutTime: Facebook Joins The Hashtag Movement
Yesterday, Facebook (finally) introduced clickable hashtags, after months of industry speculation. We’ll now be able to search for, and contribute to, topic and event feeds directly from our profiles....
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Social Media Implications of 2013 SEO Ranking Factors Report
The 2013 Search Ranking Factors – Rank Correlation Report by SearchMetrics was released a few weeks ago, with some interesting findings for content, SEO and social media campaigns. What caught my...
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Location3 Partners with Google’s Wildfire Social Media Team to Present Free...
Continuing efforts to provide free educational information on industry trends to a variety of audiences, Location3 is pleased to announce that we will co-present a free webinar on August 21st, 2013 at...
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How to Run a Paid Content Amplification Campaign with Outbrain
Just creating content doesn’t mean users will come consume and engage with it. You must draw attention to the content through owned, earned and paid content amplification methods. Numerous paid content...
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How To Manage Customer Reviews Online…The Right Way
There’s a lot wrong with the muddled world of online reviews. They can make or break a business, but when it comes to mitigating the sting of negative reviews – or of not being reviewed at all –...
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The Value of Visual Content: A Facebook Page Post Study [Infographic]
We’ve all heard that visual content is important. But what impact does it really have on your content marketing campaigns? We took at look at more than 2,000 posts from 33 Facebook pages to find out....
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